Real estate is a people business. So is our brokerage.
At Century 21 United Realty, we're committed to helping REALTORS® build successful businesses without ever feeling like they're doing it alone. Whether you're newly licensed or making a career change, you'll have a full team behind you from day one.
A Brokerage Built on Family Values
For more than 45 years, Century 21 United Realty has been a trusted name in real estate throughout Peterborough and the Kawarthas. As a family-owned, second-generation brokerage, we've built our reputation on integrity, relationships, and a genuine commitment to our agents and clients. Our deep roots in the community, combined with decades of local market experience, have helped generations of families buy and sell homes with confidence. When you join our team, you're becoming part of a brokerage that values collaboration, long-term success, and supporting one another every step of the way.
MENTORSHIP PROGRAM
At Century 21 United, we recognize that success in real estate is built on knowledge, experience, and strong professional relationships. In response to the evolving market and the needs of new and experienced agents alike, we have developed a structured mentorship program designed to provide guidance, support, and accountability.
This program is tailored to match experienced mentors with newer agents, fostering growth and confidence in a dynamic industry. Key components of our mentorship program include:
- Personality Matching – We carefully pair mentees with mentors based on work style, personality, and business goals to ensure a strong and effective working relationship.
- Structured Meeting Agendas – Regular one-on-one sessions are guided by a structured agenda, ensuring focused discussions on key topics like lead generation, client management, and business planning.
- Tracking Systems – Progress tracking tools help mentees stay on course and provide mentors with insights into their mentee's development.
- Mentor/Mentee Agreements & Compensation Terms – Clear expectations and compensation structures are established upfront, ensuring transparency and mutual benefit for both parties.
- Ongoing Feedback & Improvement – Feedback loops allow both mentors and mentees to provide insights and suggestions, ensuring the program continuously evolves to meet participants' needs.
Whether you're a new agent looking for guidance or an experienced professional eager to give back and grow your leadership skills, our mentorship program provides the structure and support you need to thrive in real estate.
Some of our experienced mentors include:
Education support
COACHING, TRAINING & SUPPORT THAT DOESN'T STOP
Starting or growing a real estate career can feel overwhelming—but you don't have to figure it out on your own. At Century 21 United Realty, we believe great REALTORS® are built through mentorship, collaboration, and continuous learning. From your first day, you'll have access to experienced professionals who are invested in your success and ready to help you navigate every stage of your career.
IN-HOUSE COACHING FROM DAY ONE
Your journey starts with one-on-one coaching from our Business Development Manager, Doug Lytle. Together, you'll create a personalized business plan, set achievable goals, and develop strategies that fit your strengths and ambitions. Whether you're brand new to the industry or an experienced agent looking to take your business to the next level, Doug provides ongoing guidance, accountability, and support—not just during your first few weeks, but throughout your career.
LEARN TOGETHER
Training at United Realty goes beyond online courses. We regularly host in-office training sessions, sales meetings, guest speakers, and our monthly **Coffee Lab**, where agents come together to share ideas, ask questions, collaborate, and learn from one another in a relaxed environment. We believe some of the best learning happens through real conversations with colleagues who have been there before.
INDUSTRY-LEADING RESOURCES
As part of the CENTURY 21 network, you'll also have access to one of the industry's most comprehensive learning platforms. From Campus 21® and C21 University® to Coaching Academy®, Concierge®, and CAMPUS 21 TV, you'll find hundreds of on-demand courses, live webinars, coaching opportunities, and technology training designed to help you sharpen your skills and grow your business whenever it fits your schedule.
Whether you prefer learning in person, online, or through one-on-one coaching, you'll never have to wonder where to turn next. When you join Century 21 United Realty, you gain a team that's committed to helping you build a successful, sustainable real estate career.
Marketing Support
MARKETING THAT WORKS AS HARD AS YOU DO
Marketing shouldn't take you away from selling real estate. At Century 21 United Realty, you'll have an experienced in-house marketing team ready to help you showcase your listings, build your personal brand, and keep your business looking professional. Whether you need feature brochures, postcards, social media graphics, website updates, listing materials, or even a complete branding refresh, we're here to help—so you can spend more time with clients and less time designing marketing pieces.
YOUR MARKETING TEAM
Think of our marketing department as an extension of your business. From preparing print materials for your newest listing to creating custom social media content, updating your website, or designing a new logo, we're here to make sure your marketing reflects the professionalism of your business. Whether you're launching your first listing or your hundredth, you'll have experienced support behind you every step of the way.
POWERFUL TOOLS TO HELP YOU GROW
As a CENTURY 21 United Realty agent, you'll also have access to industry-leading marketing technology designed to help you win more listings and generate more business, including:
- Google Workspace Integration – Stay connected and productive from anywhere with a fully integrated Google Workspace system. Your @century21.ca email runs on Gmail, giving you seamless access to email, calendar, documents, and video conferencing in one place. Collaborate in real time with clients and colleagues, share files instantly, and manage your business efficiently from any device.
- Canva Enterprise – As a CENTURY 21 United Realty agent, you'll have access to Canva Enterprise for just $65/year, including exclusive CENTURY 21 templates, office branding, premium design tools, and millions of stock assets. Create polished, professional marketing materials quickly without needing graphic design experience.
- Custom Agent Website – A professionally designed website complete with your listings, blog, CRM integration, lead capture tools, and neighbourhood market reports to help convert visitors into clients.
- C21 Present – Build polished listing presentations with live MLS® data, videos, and interactive content that help you stand out at every listing appointment.
When you combine the strength of the CENTURY 21 marketing platform with the personalized support of our in-house marketing team, you'll have everything you need to market yourself with confidence and grow a business you're proud of.
Technology Support
Your entire business, in your pocket.
HUB21 - is your all-in-one back-office management system and marketing platform, seamlessly integrated with our other technology tools to help you grow your business.
Websites - You’ll receive a powerful website to start, with an intuitive website builder that makes customization simple. It allows you to create a professional-looking site that helps you get noticed, sell homes, and grow your brand.
Marketing - With direct access to MLS data, you can effortlessly market listings on social media and create polished print materials. The automated marketing package is sent to your inbox as soon as a listing is created and remains relevant throughout its duration.
CRM - Stay connected with your sphere of influence using our automated system. It sends personalized emails, including drip campaigns and live property data, ensuring the content stays relevant for each client or potential client. Let your success run on autopilot.
Your success is our success. Plain & simple: We've got your back.
Let's Have Coffee
Thinking about real estate?
Newly licensed?
Wondering if we're the right fit?
Come tour the office, meet the team and ask every question you have. No pressure. No recruiting pitch. Just an honest conversation about your goals.
CENTURY 21 United Realty Inc. Brokerage
INFO & SERVICES
387 George Street South
Peterborough, ON K9J 3E1
(705) 743-4444
15 Queen Street
Lakefield, ON K0L 2H0
(705) 651-4444
30 Bridge Street South
Hastings, ON K0L 1Y0
(705) 930-2377
23 Front Street South
Campbellford, ON K0L 1L0
(705) 653-2100
365 Westwood Drive, Unit #5
Cobourg, ON K9A 4M5
(905) 372-3355
126A Burleigh Street
Apsley ON K0L 1A0
(705) 656-2100
Proud member of:
Independently Owned and Operated. ®/™ trademarks owned by Century 21 Real Estate LLC used under license or authorized sub-license. © 2020 Century 21 Canada Limited Partnership © 2020 Century 21 Canada Limited Partnership
The trademarks MLS®, Multiple Listing Service® and the associated logos identify professional services rendered by REALTOR® members of CREA to effect the purchase, sale and lease of real estate as part of a cooperative selling system. The trademarks REALTOR ® , REALTORS ® and the REALTOR ® logo are controlled by The Canadian Real Estate Association (CREA) and identify real estate professionals who are members of CREA. Used under license. This listing content provided by REALTOR.ca has been licensed by REALTOR® members of The Canadian Real Estate Association. Not intended to solicit properties currently listed for sale or buyers under contract.
Century 21 Canada Limited Partnership currently has franchise opportunities available in select markets across Canada. The intent of this communication is for informational purposes only and is not intended to be a solicitation to anyone under contract with another real estate brokerage operation. This e-mail message contains confidential information intended only for the use of the individual or entity named above. Any unauthorized use or disclosure is strictly prohibited. If you have received this communication in error please immediately delete the e-mail and either notify the sender at the above e-mail address or by telephone.
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