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ASCEND: CENTURY 21 UNITED REALTY CONFERENCE 2025

Tuesday, November 18, 2025  |  Canadian Canoe Museum, Peterborough

A day of inspiration, learning, and connection, designed exclusively for real estate agents.

About ASCEND

ASCEND is our annual Century 21 United Realty Conference — a day dedicated to professional growth, collaboration, and celebration. We bring together REALTORS and industry experts for an inspiring mix of keynote speakers, panel discussions, and networking opportunities.

ASCEND isn’t just another conference; it’s a day to connect, reflect, and reignite your passion for real estate. You’ll leave inspired, informed, and ready to take your business to the next level alongside an incredible community of peers.

Date: Tuesday, November 18th, 2025
Time: Breakfast 8:30am, Conference starts 9:30am
Location: Canadian Canoe Museum, Peterborough Ontario

2025 Speakers

This year’s lineup includes some of the most dynamic voices in real estate, finance, and personal growth.

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Virginian Munden, Buzz Buzz Media

Virginia Munden’s passion is deeply rooted in the hustle and heart of Canadian Real Estate, embracing everything that makes the industry extraordinary. With an illustrious career spanning more than 30+ years, she has served in multiple roles with dedication and excellence. She began her journey as a licensed REALTOR® during the era of payphone booths, pagers, newspapers, and in-person meetings. Over time, she parked her license to transition into coaching, consulting, speaking, and mentoring professionals including in 13 Countries around the world.
Today, Virginia, together with her daughter, Isabella Munden, co-founded Buzz Buzz Media Inc., a premier media & education agency dedicated to influencing Canadian Real Estate and building strategic alliances that make the industry world-class. Through this platform, they also host The BUZZ Conference in Ontario, a national gathering that unites thought-leaders, associations, and industry leadership.
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Ben Rabidoux, Edge Analytics

At Edge Realty Analytics, we aim to equip top real estate professionals with important data and timely insights to help them stand apart from the competition and better serve the needs of their clients.
Ben Rabidoux leads the research team at both Edge Analytics and North Cove Advisors (NCA). He is a frequent commentator on all matters related to housing and household credit, having been featured in nearly every major Canadian media publication as well as a number of business publications internationally.
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Kathleen Black, Kathleen Black Coaching

Kathleen Black is the CEO of North America’s leading performance-based team and holistic leadership coaching company, recognized as the top female-founded one-on-one coaching company and the top team-specific coaching company nationally in the real estate industry. Her client network generates billions in additional sales annually, surpassing $30 billion in the last decade, with 80% of clients being top 1% producers.

A two-time bestselling author of The Top 1% Life and Relentless to Rise, Kathleen’s life story inspired the two-time Emmy-nominated documentary The Relentless One. She is an award-winning keynote speaker, transformational coach, and trusted partner to iconic global brands, renowned for helping leaders shift from chaos to calm while unlocking elite performance and freedom.

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Marc Lafleur, DB8 Labs

Marc is a University of Waterloo honours graduate who went on to find his niche in entrepreneurship. After co-founding two start-ups in school, Marc co-founded truLOCAL and led the business to a successful acquisition in 2020.

Marc is now CEO of DB8 labs, a venture studio building the next generation of AI-powered products designed for growth and high margins.

ASCEND 2025 is generously sponsored by

Moments from past ASCEND conferences

An Experience Designed for Growth

ASCEND was created to bring our Real Estate community together to learn, connect, and grow. It’s a day to step away from the everyday business of real estate and focus on big-picture thinking, gaining new ideas, hearing from inspiring leaders, and celebrating our collective success. Our goal is to leave every attendee feeling energized, supported, and ready to elevate their business.

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Our location

This year’s ASCEND Conference will be held at the newly opened Canadian Canoe Museum in Peterborough, a stunning, state-of-the-art facility celebrating Canada’s rich paddling heritage. Overlooking the water, the museum offers modern event spaces, inspiring architecture, and a uniquely Canadian backdrop for a day of connection and learning.

Questions or More Information

We’re here to help make your ASCEND experience exceptional.
If you’ve received an invitation or would like more details about the event, agenda, or logistics, please don’t hesitate to reach out.