Take your career to the next level

We put our REALTORS® First

Take your career to the next level

We put our REALTORS® First


Looking for a Brokerage that supports you, not competes with you?

Your success is our success.

What if every step in your career was supported by the world's largest and most recognized residential real estate brand?

We provide the tools to make you the technology, marketing, and knowledge leader in your local market and connect you with global opportunities.

Stand out from the ordinary. Experience the C21 United Realty Difference.

Grab your career by the signposts. Not where you want to be? Unsure where to start? You keep refreshing your email. Where are all the leads? You keep hearing social media, lead farming, referral building. Great theory, but you want to practice. You know success is no accident. Get education online, on-demand, local, or interactive.

From transactional  to experiential

Since the rebrand in 2018, the CENTURY 21® brand has continued our transformation strategy by diving head-first into today’s experience economy behind our elevated mission: to Deliver the Gold Standard in Canadian Real Estate. This paradigm shift, putting a focus on the emotional and experiential aspects behind consumer pain points and personalized journeys, is helping the brand to elevate everything it does to support its affiliated agents, brokers and consumers, and quickly leave behind the “sea of sameness” in an industry that historically fixates entirely on the transactional elements alone.

Guided by a culture of innovation and empathy, and a systemwide drive to leverage technology and data insights, the CENTURY 21 brand’s visionary and growth-oriented leaders are one step closer to solving for challenges in the form of consistently delivering extraordinary customer experiences and becoming the industry’s first real estate consumer brand.

We intend to grow by putting the consumer and their experience at the forefront of everything we do. We want consumers to know that they have relentless sales professionals they can trust, that offer guidance with their best interests at heart, and deliver a personalized experience that is exciting and memorable.


Education Support


Grab your career by the sign posts. Not where you want to be? Unsure where to start? You keep refreshing your email. Where are all the leads? You keep hearing social media, lead farming, referral building. Great theory, but you want practice. You know success is no accident. Get education online, on demand, local, or interactive.


CAMPUS 21® - Keep your skills sharp by staying on top of the most current real estate knowledge in the industry. With hundreds of on-demand videos and comprehensive course materials, you can choose a development path that suits your business needs.


C21 CONCIERGE PROGRAM® - An award-winning training program that will help you better leverage the C21 tools to grow your business. Your own personal C21 Concierge will train and educate you on all the new tech tools so you can always be current.


CAMPUS 21 TV - Exclusive to C21-ers, CAMPUS 21 TV offers hundreds of training videos helping you leverage C21 tools and tech to grow your business. Search by topic or industry expert to unlock a library of relevant training that is available through live webinars and on-demand from any device, at no extra cost.


C21 University® - Free, in-depth sales and real estate training with video instruction and student resources. The on-demand format provides education on a variety of topics so you can set the pace of your success!


C21 COACHING ACADEMY® - Learn from the best so you can be the best. Have access to industry leading coaches to help you reach your goals! We work with Canadian coaches and trainers to give you the most current, industry-leading training available.



Imagine your listing looking sleek online & offline. Being part of C21 gives you unlimited access to marketing materials that set you apart from the competition, including:

C21 ENGAGE - Set and track your goals, then build and nurture your sphere of influence. Features include GSuite Contact integration and recommended activities based on where clients are in the sales cycle. Plus, the C21 marketing templates and campaigns ensure you always have interesting and relevant content for your audience.

C21 PROMOTE - Elevate your social media with automated ads to ensure that you are always generating more leads and staying top of mind.

ROBUST CUSTOMIZABLE WEBSITE - Responsive designs that work seamlessly on all screens. These sites include blogging powered by WordPress, lead capture connected to your CRM and current listing data from your MLS. In addition, you will have a lead capture program called "Neighbourhood News" which provides monthly market stats for a particular neighbourhood.

C21 MARKETING CENTRE - Print and email digital marketing delivered directly to you. It's also automatically updated for the life of the listing. With C21 customized designs, you'll get listings to market faster.

C21 PRESENT - The efficient, intuitive presentation builder allows you to include video and other rich media right into your presentation. Plus those presentations update in real time so your clients can have up-to-the-minute MLS data.


Technology Support hub 21


Hub 21 is your back-office management system and marketing platform. Combined with our other technology platforms, it helps you build your business.

WEBSITES - You'll get a robust website to start, and the easy-to-use website builder makes customization easy. It enables you to easily build a professional looking website to help you get found, sell homes, and grow your brand.

MARKETING - Connected to MLS® data, you'll be able to seamlessly market listings on social media and create professional print pieces. The automated marketing package arrives in your inbox when a listing is initiated and stays relevant for the life of the listing.

CRM - Keep in touch with your sphere of influence. The automated system offers completely automated emails that provides drip campaigns and live property data to ensure the content is relevant to each client (or potential client). Put your success on auto-pilot.

Because your success is our success. Plain & simple: We've got your back.