ASCEND is our annual Century 21 United Realty Conference — a day dedicated to professional growth, collaboration, and celebration. We bring together REALTORS and industry experts for an inspiring mix of keynote speakers, panel discussions, and networking opportunities.
ASCEND isn’t just another conference; it’s a day to connect, reflect, and reignite your passion for real estate. You’ll leave inspired, informed, and ready to take your business to the next level alongside an incredible community of peers.
| Date: | Tuesday, November 10th, 2026 |
| Time: | Breakfast 8:30am, Conference starts 9:30am |
| Location: | Peterborough Golf & Country Club |
This year’s lineup includes some of the most dynamic voices in real estate, finance, and personal growth.
Mary-Anne Gillespie, Sales Strategist
Great businesses don’t happen by accident.
We’re excited to welcome Mary-Anne Gillespie of Red Apple Coaching back to ASCEND 2026.
Mary-Anne is a real estate coach, business strategist and performance expert who brings a practical, energetic approach to sales, leadership, business growth and building a business that works.
In this interactive session, Mary-Anne Gillespie will share practical techniques to help agents navigate today's conversations with confidence.
Explore strategies like mirroring, labelling, and strategic questioning to handle objections, discuss price reductions and negotiate offers. Learn how to create movement, build understanding and reach better outcomes without creating resistance.
Ben Rabidoux, Edge Analytics
What is the market actually telling us?
That’s a question Ben Rabidoux is very good at answering.
We’re pleased to welcome Ben of Edge Analytics back to ASCEND 2026 for a deep dive into the data, trends and economic factors shaping Canada’s housing market.
Ben is known for taking complicated housing and economic data and turning it into clear, practical insights that real estate professionals can use to better understand the market and make informed decisions.
Because staying informed isn’t just about knowing what happened last month. It’s about understanding what the numbers could be telling us about what comes next.
Ron O'Neil, Founder of AI Intelligent Solutions
AI is changing the way we work. The question is: are we keeping up?
We’re excited to welcome Ron O’Neil of AI Intelligent Solutions back to ASCEND 2026.
Ron brings years of experience in real estate, training and professional development, along with a focus on helping professionals understand how artificial intelligence can be used in practical, effective and responsible ways.
His session will look beyond the hype and into the ways AI can actually help real estate professionals work smarter, save time and adapt to a rapidly changing industry.
Valeria Garcia, Speaker & Author
Change is happening. The question is what we do with it.
We’re thrilled to have Valerie Garcia joining us as a keynote speaker for ASCEND 2026.
Valerie Garcia’s keynote explores how shifting your perspective can change the way you approach your business and create more powerful customer experiences.
Drawing on stories and strategies from some of the world’s top companies, Valerie shares practical ideas for challenging the way we think, seeing opportunities differently and making small shifts that can lead to significant results.
Her energetic and engaging approach will leave you thinking differently about your business, your customers and what’s possible when you change your perspective.
ASCEND was created to bring our Real Estate community together to learn, connect, and grow. It’s a day to step away from the everyday business of real estate and focus on big-picture thinking, gaining new ideas, hearing from inspiring leaders, and celebrating our collective success. Our goal is to leave every attendee feeling energized, supported, and ready to elevate their business.
Join us November 10 at the Peterborough Golf & Country Club for a full day of inspiring speakers, fresh ideas and valuable connections.
C21 United agents attend FREE. Outside agents: $121.
ASCEND 2026 will take place at the Peterborough Golf & Country Club, a beautiful local setting that provides the perfect backdrop for a full day of learning, connection and conversation. With its welcoming atmosphere and scenic surroundings, it’s a great place to step away from the usual workday and spend time with our team.