How to Market and Show Your Cottage to Attract the Right Buyers

If you’re selling your cottage, you already know it’s more than just a piece of property—it’s a place full of memories, weekend getaways, and peaceful escapes. But when it comes time to list it for sale, you’ll want to make sure it’s presented in a way that appeals to the right buyers. Working with a real estate agent can make all the difference, especially when it comes to marketing and showing your cottage.

Here are some key tips to help your agent showcase your cottage in its best light:

1. Highlight What Makes It Unique

Cottages aren’t one-size-fits-all. Some are perfect for families, others are ideal for fishing, boating, or just enjoying a quiet retreat. Talk to your real estate agent about what made you fall in love with the property and what future buyers might appreciate. Is it a sunset view? Sandy shoreline? Great local trails? Your agent can use those features as selling points in the listing description and marketing materials.

2. Stage It for the Cottage Lifestyle

You don’t have to completely redecorate, but a bit of thoughtful staging goes a long way. Your real estate agent may recommend:

• Decluttering and removing overly personal items

• Setting the table for a casual summer meal

• Placing Muskoka chairs around the firepit

• Opening the windows to let in natural light and fresh air

The goal is to help buyers envision themselves relaxing, entertaining, and making memories there.

3. Professional Photos and Videos Matter

Cottage buyers often start their search online, so high-quality visuals are essential. Your agent should hire a professional photographer (and possibly a videographer or drone operator) to capture the charm of your property, especially the waterfront, outdoor spaces, and any standout features. A short lifestyle video can help evoke the emotional connection that draws buyers in.

4. Create a Digital and Print Marketing Plan

An experienced agent will promote your listing through multiple channels, including:

• MLS and cottage-specific listing sites

• Social media (with beautiful visuals and targeted ads)

• Email marketing to their buyer network

• Print brochures or feature sheets at the property

Ask your agent if they offer additional marketing tools, like a custom website or virtual tour.

5. Plan Showings Around Accessibility

Many cottages are located in rural or seasonal areas, so accessibility is key. Make sure your agent knows how to give buyers easy access (without compromising security). Depending on the season, your agent may schedule showings during daylight hours and advise buyers on what to expect for road conditions, boat access, or utilities.

Pro tip: If you’re not living there full-time, consider leaving the lights and heat or A/C on, and give your agent a detailed list of how to operate anything that may need special instructions (like a well pump or septic system).

6. Provide Important Property Info Upfront

Buyers want to feel confident about their purchase, so be prepared to share:

• Property survey or lot lines

• Recent upgrades or maintenance records

• Information about shoreline rights, septic system, water source, and winter access

• Any rental history, if it’s an investment opportunity

Your real estate agent can gather all of this into a feature sheet or document package that’s shared with interested buyers.

7. Be Flexible and Responsive

In a competitive cottage market, buyers may want to move quickly. Trust your agent’s guidance on timing and price, and be as responsive as possible to showing requests or offers. If you’re not staying at the cottage regularly, your agent can arrange for staging, cleaning, and showing appointments in your absence.

Marketing your cottage effectively takes more than a “For Sale” sign and a few photos. A knowledgeable real estate agent will help you craft a compelling story around your property, attract serious buyers, and handle the logistics of showings, even from a distance.

With the right plan in place, you’ll not only reach more potential buyers, you’ll make sure your beloved getaway ends up in good hands.

Want help selling your cottage in Peterborough or the Kawarthas? Our experienced agents know the local market and how to make waterfront and rural listings shine. Give us a call at 705-743-4444 and we’ll connect you with the right REALTOR® for your needs.